Day: May 19, 2020

  • Own your mistakes publicly

    I’ve done a fair number of JTBD (jobs-to-be-done) customer interviews. It’s been super interesting seeing the patterns of what people say (and don’t say). Here’s a random one to share: a few months ago Kamal had the idea of (inspired by GiveWell) to publish an “Our Mistakes” page. When talking to customers, they LOVE bringing…