SJO.com


February 3, 2020
  • Quick Thoughts

LTV for a brand can be tough…

Written by Sol Orwell

Customer bought a product from us Oct 2013. Spent $40. Came back yesterday and bought two products from us. Spent $130. User behavior is endlessly fascinating… And how do you figure a 6+ year gap into LTV?!

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January 29, 2020
  • Quick Thoughts

Opportunity trumps all.

Written by Sol Orwell

I’m from Kashmir. This is the reality many people world in. This is why I keep harping on how much opportunity matters in being successful. Best thing I ever did was somehow get born to the right pair of humans...

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January 27, 2020
  • Quick Thoughts

There is no real “start”

Written by Sol Orwell

There is rarely a singular moment that signifies *the* “start.” It’s a liquid process from thinking to doing.

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January 23, 2020
  • Quick Thoughts

An example of someone’s first opportunity

Written by Sol Orwell

This past week I was in SF to hang with Kamal and map out Examine.com’s future. (Fun stuff) Pretty much every day was the same – wake up, work, quick break to eat, continue working, and then watch some NBA...

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January 20, 2020
  • Quick Thoughts

Make sure you’ve optimized email deliverability!

Written by Sol Orwell

Simple tip if you send emails: Get a unique IP and get your SPF, DMARC, etc set up. IP check for reputation: https://talosintelligence.com/reputation_center/lookup?search= https://www.mail-tester.com/ is great. SPF analyzer: https://quickemailverification.com/tools/spf-analyzer And what we did for DMARC: —– You do not have...

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Sol Orwell

Hi I'm Sol.

I pontificate here at SJO.com on entrepreneurship, productivity, and more.

I don't do any kind of coaching, consulting, or affiliate marketing, so this is simply an outlet for me. Nothing more, nothing less.

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