Year: 2015
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How readability can make sure people actually read your content
What’s the easiest way to increase time-on-site, decrease bounce, and make it more likely people share your content? Readability. Readability: “The ease with which a reader can understand written text” Great content is irrelevant if it’s a pain to read. Most people who have a website rarely consider the typography used on their website –…
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$100,855 by segmenting to 6500 emails.
In this post I’ll be breaking down how we segmented our email list at Examine.com to 6500 emails and used it to generate over $100,000 for a sale. At the bottom I’ll give you a little checklist you can use for your own sale. There’s a follow up for the second year anniversary – Segmenting…
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Hi I’m Sol
I’m a curmudgeon. And I’m always cranky with something. Over the past year, my responsibilities with Examine.com have mostly dissolved into the ether. As I’ve outsourced myself with more and more competent individuals, I’ve been left with a fair amount of idle time to think upon what it is I want to do next. It’s…