Optimize by adding friction

I’ve been thinking a lot about FRICTION lately.

We often focus on removing friction in order to optimize our lives.

On the flip side, adding friction can also optimize your life.

Case in point: disabling notifications on your phone (or better yet: removing social media completely from your phone).

The added “friction” of having to go through multiple steps may be enough to give you a moment to decide it’s not worth it… voila, better optimized life.


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