Author: Sol
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LTV for a brand can be tough…
Customer bought a product from us Oct 2013. Spent $40. Came back yesterday and bought two products from us. Spent $130. User behavior is endlessly fascinating… And how do you figure a 6+ year gap into LTV?!
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Opportunity trumps all.
I’m from Kashmir. This is the reality many people world in. This is why I keep harping on how much opportunity matters in being successful. Best thing I ever did was somehow get born to the right pair of humans that moved my ass out. (Message sent to Taylor Jacobson of Focusmate)
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There is no real “start”
There is rarely a singular moment that signifies *the* “start.” It’s a liquid process from thinking to doing.
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An example of someone’s first opportunity
This past week I was in SF to hang with Kamal and map out Examine.com’s future. (Fun stuff) Pretty much every day was the same – wake up, work, quick break to eat, continue working, and then watch some NBA while eating before I passed out. (One of the best things about West Coast –…
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Make sure you’ve optimized email deliverability!
Simple tip if you send emails: Get a unique IP and get your SPF, DMARC, etc set up. IP check for reputation: https://talosintelligence.com/reputation_center/lookup?search= https://www.mail-tester.com/ is great. SPF analyzer: https://quickemailverification.com/tools/spf-analyzer And what we did for DMARC: —– You do not have a DMARC record, please add a TXT record to your domain _dmarc.examine.com with the following…