Category: Case Studies
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Giving generously: how Principles went from PDF to Book
Ray Dalio is a particular man. He founded Bridgewater, the world’s largest hedge fund, which manages over $150 billion. As of right now, Ray is worth more than $15 billion, and also the author of Principles, the NYTimes best seller. But this story isn’t about Ray – it’s about how Principles became a book in…