Category: Content
-
Don’t just share; build a narrative
A friend of mine messaged me the other day; his company had been profiled on Forbes and he wanted to share it, but wanted to do it without sounding too “look at how amazing I am.” (He also admitted it was likely that he was overthinking it). Easy I said – just lead with a…
-
Want to rank highly on Google? 3 simple steps on how to show EAT
The entire health/nutrition/wellness/fitness industry got its ass handed to it by Google earlier this week with a broad search algorithm update. The update primarily punished sites in the YMYL niche that had low EAT. YMYL – Your Money Your Life; any website that gives you advice on someone’s finances, health, or happiness. EAT: E –…
-
Don’t be lazy
Being slightly lazy and causing more work for someone else is a recipe for frustration. If you’re going to do something, do it right. And don’t half-ass it – do it all the way. Make my life easy A while ago I had someone email me and ask me a simple question. I usually don’t…
-
Don’t create new content. Repurpose content.
Creating content is not easy. At least, creating good content ain’t easy (which is why I’m a big fan of consistent output). But the reality is the Internet is drowning in content. Text. Pictures. Infographics. Videos. A blend of them. It’s easy to feel overwhelmed trying to generate content for all of them. I’ve always…