Don’t just share; build a narrative

A friend of mine messaged me the other day; his company had been profiled on Forbes and he wanted to share it, but wanted to do it without sounding too “look at how amazing I am.” (He also admitted it...
A friend of mine messaged me the other day; his company had been profiled on Forbes and he wanted to share it, but wanted to do it without sounding too “look at how amazing I am.” (He also admitted it...
The entire health/nutrition/wellness/fitness industry got its ass handed to it by Google earlier this week with a broad search algorithm update. The update primarily punished sites in the YMYL niche that had low EAT. YMYL – Your Money Your Life;...
Being slightly lazy and causing more work for someone else is a recipe for frustration. If you’re going to do something, do it right. And don’t half-ass it – do it all the way. Make my life easy A while...
Creating content is not easy. At least, creating good content ain’t easy (which is why I’m a big fan of consistent output). But the reality is the Internet is drowning in content. Text. Pictures. Infographics. Videos. A blend of them....