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December 7, 2016
  • Email Marketing
  • Product Launch

Segmenting and strategizing to a $114,504 sale

Written by Sol Orwell

Last year, I posted about how we generated $100,855 by segmenting to 6500 emails. In this year’s follow up, I’ll explain how we were able to beat that. At the end, I’ll show you the emails we sent and a...

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May 31, 2016
  • Email Marketing
  • Thoughts

You NEED to Focus

Written by Sol Orwell
A failure to focus

This post is an extension of my previous post: Why we need to re-define failure. When I speak at events, I talk a lot about how a lack of focus will be why you don’t succeed. For success, you need...

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November 30, 2015
  • Email Marketing
  • Product Launch

$100,855 by segmenting to 6500 emails.

Written by Sol Orwell

In this post I’ll be breaking down how we segmented our email list at Examine.com to 6500 emails and used it to generate over $100,000 for a sale. At the bottom I’ll give you a little checklist you can use...

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Sol Orwell

Hi I'm Sol.

I pontificate here at SJO.com on entrepreneurship, productivity, and more.

I don't do any kind of coaching, consulting, or affiliate marketing, so this is simply an outlet for me. Nothing more, nothing less.

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