Category: Thoughts
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Networking 101: A case study in doing it wrong vs doing it right
The moment I hit publish on why I’ve spent over $250,000 on domain names, I knew what was about to happen. I even posted a comment about it when I shared the article on Facebook, but I immediately deleted it. I wanted to see how things would unfold… They unfolded precisely as I dreaded. Within…
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Why I’ve spent $250,000+ on domain names
Having a memorable domain name is like showing up to a party dressed to impress: it immediately sets you apart. One of the most frequent comments I get when discussing the business of Examine.com goes along the lines of: “Wow, I wonder how you got that domain?” No secret to it – Examine.com cost me…
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A simple tip to make your email list a must read…
“I only read a few emails religiously – and yours is one of them.” That’s a great compliment. In the vast cacophony that is the Internets, someone is letting you know that you are one of a few that registers as a “must read.” Having people say “yours is a must read” is the exact…
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Sometimes you need to prioritize output…
Writing my last little article (on media manipulation) was an exercise in frustration. I had originally started it in Jan and had start-and-stopped on it over half a dozen times. Finally out of frustration, I cleaned it up best as I could, and posted it into the wild. Two fascinating things happened: 1. It resonated.…
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Manipulating the media is easier than you think…
A few months ago, my buddy Dave Dellanave helped birth a false story that went viral. In early December, a cold snap hit the northeast. Temperatures plummeted. A story spread that due to frigid weather, the Minnesota Vikings were opening up their stadium to the homeless. The entire story is summed up on Deadspin, but…