You are not here to impress your peers.

Reminder: You are not here to impress your peers.

This message is from a good friend of mine.

Dude is smart – works in the solar industry, is incredibly thoughtful, and he’s one of those guys you can have an in-depth conversation about almost any topic.

And yet here he is wondering if your body can deal with protein at night.

So a reminder – you don’t need to blow people’s minds. You don’t need to come up with something revolutionary.

What you DO need to do is make your stuff accessible and relatable.

Social media attention may feed your ego, but it’s hitting your audience correctly that will generate revenue and *actually* feed your belly.