Category: Networking

  • Have a business? Create an Investor Update list

    Have a business? Create an Investor Update list

    If you run a business, I highly recommend you start up an Investor Update list. You don’t even need investors (we have none). I use it as an accountability tool – every month, it forces me to think about what’s happening with the company. And over time, you can see how things have evolved. Furthermore,…

  • How we leveled up the Cookie Off and ended up raising over $200,000…

    How we leveled up the Cookie Off and ended up raising over $200,000…

    The last ever Cookie Off is done (check out the pics). The #cookielife is now finished. When I first started planning the Cookie Off, I was in a bit of a bind – we had almost 40 competitors last year – so how was I going to top it? What I did was slightly downgrade…

  • Friendships can corrupt

    Friendships can corrupt

      In All the Stars, Kendrick Lamar raps: Motherfucker, I don’t even like you Corrupt a man’s heart with a gift That’s how you find out who you dealin’ with Kendrick has a great point – giving someone a gift lets you see what one truly stands for. After all, our politicians have legislated “legalized…

  • How to grow your network by hosting kick-ass dinners

    How to grow your network by hosting kick-ass dinners

    I stopped attending events in 2018. I took a step back and asked myself: why am I really attending events? If we’re honest with ourselves, the biggest value we get from an event is the (like-minded) people there and the conversations that occur. It’s rarely the speakers (you can find their talks on YouTube). It’s…

  • How little social media metrics matter

    How little social media metrics matter

    I posted a video of our Charity Chocolate Chip Cookie Off last week: https://www.facebook.com/sorwell/videos/10156501887784534/ As I write this, it has: 3500 views 203 likes 40 comments 18 shares Those are not impressive numbers. 3500 views is a pittance. I know dozens and dozens of people who could post a video of them just walking down…