Category: Philanthropy
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How we leveled up the Cookie Off and ended up raising over $200,000…
The last ever Cookie Off is done (check out the pics). The #cookielife is now finished. When I first started planning the Cookie Off, I was in a bit of a bind – we had almost 40 competitors last year – so how was I going to top it? What I did was slightly downgrade…
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How our charity food offs evolved from raising $950 to over $100,000
TL;DR recap (thanks to 647 Media): Software evolves. Instead of developing the perfect piece of software, you release it, and then start iterating and improving based on feedback and issues you run into. It’s how my charity food offs have evolved: The first chocolate chip cookie off was 30 months ago amongst…
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Auctioning off exclusive one-on-one access
My Charity Chocolate Chip Cookie Off is on July 8 (for more info, see #cookielife). I’ve convinced five superstars who know their shit and who are not available for consulting to donate their time for charity. They are: Ramit Sethi. If you want to know how to lead a rich life, this guy is your…
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Giving generously: how Principles went from PDF to Book
Ray Dalio is a particular man. He founded Bridgewater, the world’s largest hedge fund, which manages over $150 billion. As of right now, Ray is worth more than $15 billion, and also the author of Principles, the NYTimes best seller. But this story isn’t about Ray – it’s about how Principles became a book in…
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#cookielife – how I convinced 200+ people to send me cookies and raised over $400,000 for charity
The ad-hoc #cookielife, something that spawned out of friendly banter over on Facebook, resulted in over 200 people sending me cookies via the mail and also spawned my charity food offs, which raised over $50,000 for charity in 2017, then over $100,000 in 2018, and then finally, over $200,000 from the last ever Cookie Off.…