Category: Product Launch
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Examine v2
Examine was started back in 2011. Since then, we’ve had tens of millions of visitors. We’ve built up a reputation of trust and authority and an irritating adherence to being nuanced and contextual, rarely ever giving you binary answers. We started work on Examine v2 back in January 2020, and it was released on August…
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Why I’ve spent $250,000+ on domain names
Having a memorable domain name is like showing up to a party dressed to impress: it immediately sets you apart. One of the most frequent comments I get when discussing the business of Examine.com goes along the lines of: “Wow, I wonder how you got that domain?” No secret to it – Examine.com cost me…
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Segmenting and strategizing to a $114,504 sale
Last year, I posted about how we generated $100,855 by segmenting to 6500 emails. In this year’s follow up, I’ll explain how we were able to beat that. At the end, I’ll show you the emails we sent and a checklist to follow that you can use for your own sale. How we Make Dollars…
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$100,855 by segmenting to 6500 emails.
In this post I’ll be breaking down how we segmented our email list at Examine.com to 6500 emails and used it to generate over $100,000 for a sale. At the bottom I’ll give you a little checklist you can use for your own sale. There’s a follow up for the second year anniversary – Segmenting…