SJO.com


May 21, 2022
  • Product Launch
  • Productivity
  • Thoughts

Examine v2

Written by Sol Orwell

Examine was started back in 2011. Since then, we’ve had tens of millions of visitors. We’ve built up a reputation of trust and authority and an irritating adherence to being nuanced and contextual, rarely ever giving you binary answers. We...

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September 7, 2017
  • Domain Names
  • Product Launch
  • Thoughts

Why I’ve spent $250,000+ on domain names

Written by Sol Orwell

Having a memorable domain name is like showing up to a party dressed to impress: it immediately sets you apart. One of the most frequent comments I get when discussing the business of Examine.com goes along the lines of: “Wow,...

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December 7, 2016
  • Email Marketing
  • Product Launch

Segmenting and strategizing to a $114,504 sale

Written by Sol Orwell

Last year, I posted about how we generated $100,855 by segmenting to 6500 emails. In this year’s follow up, I’ll explain how we were able to beat that. At the end, I’ll show you the emails we sent and a...

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November 30, 2015
  • Email Marketing
  • Product Launch

$100,855 by segmenting to 6500 emails.

Written by Sol Orwell

In this post I’ll be breaking down how we segmented our email list at Examine.com to 6500 emails and used it to generate over $100,000 for a sale. At the bottom I’ll give you a little checklist you can use...

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Sol Orwell

Hi I'm Sol.

I pontificate here at SJO.com on entrepreneurship, productivity, and more.

I don't do any kind of coaching, consulting, or affiliate marketing, so this is simply an outlet for me. Nothing more, nothing less.

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