Think return, not absolute value

I had a good friend of mine tell me he was quoted $x for something and that he was thinking it sounded expensive.

Wrong way of thinking!

It should NOT be about if it’s expensive or not. It SHOULD be about “do I get enough of a return?” It’s not about the absolute numbers but the relative returns.

[Of course, caveat is if you can afford it and if it fits within acceptable risk tolerance]