Don’t waste time setting up pre-populated tweets

Pro-tip: Don’t waste time setting up ‘pre-populated tweets.’

I got an email from Groove last week about a new article they wrote. In the email they included a ‘handy pre-populated tweet.’

I checked 24 hours later. A total of 3 people had tweeted it out.

There is an opportunity cost to EVERYTHING. That email went out to over 100,000 people. In an email that included two links (one to the article, and one to the pre-populated tweet), they got a click rate of 0.003%.

What a waste.

Every time I come across anyone that has those “click to tweet” I always search on twitter if anyone has tweeted. The number of tweets has ALWAYS been dismally low.

The data is clear – don’t bother with pre-populated tweets.