Year: 2016
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A different way to do your New Years Resolutions
I’m writing this after I just completed my morning walk with a shit-eating grin on my face (proceeded by my dear-God-why Canadian cold shower). I just spent the past two weeks in the Caribbean. It was a fantastic vacation, but damn am I happy to be home. Gorgeous Islands I had a fantastic time. We…
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Segmenting and strategizing to a $114,504 sale
Last year, I posted about how we generated $100,855 by segmenting to 6500 emails. In this year’s follow up, I’ll explain how we were able to beat that. At the end, I’ll show you the emails we sent and a checklist to follow that you can use for your own sale. How we Make Dollars…
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4 Steps to update your boring Thank You Page into your highest converting page
You are reading the Audit Series The Audit Series covers every single critical user interaction you will have on your website. The series will investigate each specific interaction in full depth, providing you with an understanding on the psychology behind each interaction, and actionable steps one can take to kick ass and chew bubble…
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You NEED to Focus
This post is an extension of my previous post: Why we need to re-define failure. When I speak at events, I talk a lot about how a lack of focus will be why you don’t succeed. For success, you need to focus on one business and not try to pull off multiple things. You must…
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Why we need to re-define failure
One of my pet peeves has been how success/failure is treated as a binary event. You either succeeded or you failed. This is obviously absurd. Even ignoring that one man’s success is another’s failure, you can have different levels of success (if you think about it, success is the opposite of failure). How can we…