Dreams are for suckers; smart people aim for the inevitable

I had someone email me the other day and tell me that after reading this site, he was now chasing his dreams. He subsequently asked me how I was able to achieve mine.

Don’t view what you want as dreams. Words have implicit associations with them. Dreams are something that are far off; something near impossible to achieve. Furthermore, it’s usually a consequence of luck if you can make a dream reality.

Instead, I told him to treat what he wanted as inevitable. Because when you do that, you start constructing steps that will help you get there. You’ll see a pathway that will yield what you want…

Don’t see what you want as dreams. See them as something that becomes inevitable because you’ll figure out a pathway to them.

At the end of the day, everything is inevitable

I’ve become a bit obsessed with “inevitability.”

Me getting cookies in the mail was inevitable.

Me hosting charity food offs was inevitable.

Me having my network blow up was inevitable.

Why? Because I put in the work.

If you have a plan and put in the work… well, whatever your “dream” was, it morphs into something that was just “inevitable.”

Dreams rarely come true. Something that is inevitable will happen.

Put in the work

That’s the part too many people miss. Now, I’ll be the first to admit that work is merely a necessary condition, not a sufficient condition for success.

But when I talk about work, I’m talking about building up expertise (ala So good they can’t ignore you). I’m talking about mastery. I’m talking about expertise and experience.

I’m not talking about spending your time on social media, on trying to climb the social ladder, on appearances of expertise.

Focus on the former, fuck the latter, and your “dreams” simply become inevitable.

If you treat what you want as inevitable, then it’s just about figuring out the steps and putting in the work to make it happen.



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