Mindblown: a blog about philosophy.
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How I got 27 professional chefs & bakers to make cookies
I write this coming down from what can only be described as an epic sugar high. While few words are more abused than “epic,” it applies here, for this happened on Saturday: You are looking at the cookies for Chocolate Chip Cookie Off 2017 (henceforth: CCCO2017), the sequel to the original Chocolate Chip Cookie Off.…
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The 2016 Annual Letter to the SJO Family
Few things are more critical for future success than taking a moment to pause and reflect on what happened. As such, I’m a big believer in taking a look back at the past year to learn what worked, what didn’t, to figure out what others did (to learn from their mistakes), and then modify your…
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A different way to do your New Years Resolutions
I’m writing this after I just completed my morning walk with a shit-eating grin on my face (proceeded by my dear-God-why Canadian cold shower). I just spent the past two weeks in the Caribbean. It was a fantastic vacation, but damn am I happy to be home. Gorgeous Islands I had a fantastic time. We…
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Segmenting and strategizing to a $114,504 sale
Last year, I posted about how we generated $100,855 by segmenting to 6500 emails. In this year’s follow up, I’ll explain how we were able to beat that. At the end, I’ll show you the emails we sent and a checklist to follow that you can use for your own sale. How we Make Dollars…
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4 Steps to update your boring Thank You Page into your highest converting page
You are reading the Audit Series The Audit Series covers every single critical user interaction you will have on your website. The series will investigate each specific interaction in full depth, providing you with an understanding on the psychology behind each interaction, and actionable steps one can take to kick ass and chew bubble…
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