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June 24, 2019
  • #cookielife
  • Networking
  • Philanthropy
  • Social Media

How we leveled up the Cookie Off and ended up raising over $200,000…

Written by Sol Orwell

The last ever Cookie Off is done (check out the pics). The #cookielife is now finished. When I first started planning the Cookie Off, I was in a bit of a bind – we had almost 40 competitors last year...

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November 6, 2018
  • #cookielife
  • Case Studies
  • Networking
  • Social Media
  • Thoughts

How to grow your network by hosting kick-ass dinners

Written by Sol Orwell

I stopped attending events in 2018. I took a step back and asked myself: why am I really attending events? If we’re honest with ourselves, the biggest value we get from an event is the (like-minded) people there and the...

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July 25, 2018
  • #cookielife
  • Networking
  • Productivity
  • Social Media

How little social media metrics matter

Written by Sol Orwell

I posted a video of our Charity Chocolate Chip Cookie Off last week: The final tally is in.We ended up raising over $100,000 (USD).The ultimate win-win-win – for the charities, for the bakers, and for the people attending.And we'll be...

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July 11, 2018
  • #cookielife
  • Networking
  • Philanthropy
  • Reputation Management
  • Typography

How our charity food offs evolved from raising $950 to over $100,000

Written by Sol Orwell

  TL;DR recap (thanks to 647 Media):    Software evolves. Instead of developing the perfect piece of software, you release it, and then start iterating and improving based on feedback and issues you run into. It’s how my charity...

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July 2, 2018
  • #cookielife
  • Philanthropy
  • Social Media

Auctioning off exclusive one-on-one access

Written by Sol Orwell

My Charity Chocolate Chip Cookie Off is on July 8 (for more info, see #cookielife). I’ve convinced five superstars who know their shit and who are not available for consulting to donate their time for charity. They are: Ramit Sethi....

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Sol Orwell

Hi I'm Sol.

I pontificate here at SJO.com on entrepreneurship, productivity, and more.

I don't do any kind of coaching, consulting, or affiliate marketing, so this is simply an outlet for me. Nothing more, nothing less.

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