Category: Social Media
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Culling is being actively minimalist
A while ago I had a quick thought on how I actively cull. If something is not adding value to me, it’s weighing me down. (A bit reductionist, but you get the jist). Here is a definition of minimalism: Wherein the subject is reduced to its necessary elements To me, culling is the actionable part…
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How little social media metrics matter
I posted a video of our Charity Chocolate Chip Cookie Off last week: https://www.facebook.com/sorwell/videos/10156501887784534/ As I write this, it has: 3500 views 203 likes 40 comments 18 shares Those are not impressive numbers. 3500 views is a pittance. I know dozens and dozens of people who could post a video of them just walking down…
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Auctioning off exclusive one-on-one access
My Charity Chocolate Chip Cookie Off is on July 8 (for more info, see #cookielife). I’ve convinced five superstars who know their shit and who are not available for consulting to donate their time for charity. They are: Ramit Sethi. If you want to know how to lead a rich life, this guy is your…
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Beware someone’s view from the mountaintop
I’m an enormous fan of observing how successful people conduct themselves; there’s so much to learn from the patterns they display. With that said, there is one downside: the rules are different for those who have achieved success. Not only that, those people are often entirely oblivious to the reality that the rules have changed.…
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#cookielife – how I convinced 200+ people to send me cookies and raised over $400,000 for charity
The ad-hoc #cookielife, something that spawned out of friendly banter over on Facebook, resulted in over 200 people sending me cookies via the mail and also spawned my charity food offs, which raised over $50,000 for charity in 2017, then over $100,000 in 2018, and then finally, over $200,000 from the last ever Cookie Off.…